We Help Shopify Apps Get Discovered, Chosen, and Loved

Having a great product is just the beginning. With thousands of apps in the Shopify App Store, standing out takes more than features—it takes storytelling, strategy, and a deep understanding of the Shopify ecosystem.

We work with top Shopify apps to build marketing strategies that speak directly to merchants—turning awareness into installs, and installs into loyal users.

Whether you’re launching or scaling, we help you connect with the right audience at every stage of the buyer journey.

Get in Touch with us

We Specialize In

Messaging & Copy That Sells

We turn your app’s story into scroll-stopping content that feels good and performs even better. Starting with a strategic brief, we tailor messaging for each marketing channel using proven, high-converting techniques.

From first click to final install, we craft copy that surprises, educates, and engages Shopify merchants—guiding them through your funnel with the right message at the right time. Smart keywords, clear value, zero fluff.

Because great products deserve great storytelling.

Shopify Ads That Actually Work

We run high-performing ads inside the Shopify App Store—where merchants are already searching for tools like yours.

From smart keyword targeting to optimizions that turn into revenue, we handle every part of your Shopify Ads strategy to boost visibility, drive installs, and help your app rise through the ranks.

What you get:
– Keyword strategy that targets the right merchants
– Optimized ad campaigns and listings
– Ongoing testing and performance tweaks
– Clear reporting tied to real results (like installs)

Marketing Strategy

Just like most things in life getting the foundation down is such an incredibly powerful part of the overall marketing mix. We'll start with a marketing audit to review your program to discover wins and areas of opportunity that we could easily start working on. Our team will provide actionable insights to drive results. We can consult with you on a weekly-monthly basis to drive the strategy forward.

If you have your own in-house team to execute on the ideas, we will partner up as an extension of that team to aid in your success.

Email Marketing

Email marketing is one of the most important aspects of a Shopify apps marketing program. Our team can help create the content for the welcome series, abandoned cart series, retention series including customer win back series, along with in app messages to keep your customers informed of the apps highlights and updates.

If your app already has all of this set up and want an audit reviewing everything, we can do that, too! Contact us to set up a chat!

Shopify App Listing Optimization

There are many reasons for wanting a Shopify app listing overhaul. The most obvious is that you are not driving conversions from the traffic coming to your Shopify listing, and would like some guidance on how to improve the page's conversion rate.


Whatever the reason, we can help!

Don't see what you are looking for listed above? We work with you on a consulting basis as well. Sometimes your needs are just for strategic guidance. Book a one hour pick my brain consulting session below! Or Contact us to discuss your specific needs.

Over a couple of sessions, Deb helped me develop a marketing strategy for my Shopify app. It's been so helpful to get her perspective on where we are in the growth curve and how to prioritize effort at each stage.

Cam Balzer, Even Better

She gave me great ideas that would take months of research on my part. She is very detail oriented and knows her subject super well. You can see that she loves what she does and this is why she is great at it. 

Can Gulec

Deb Mecca absolutely crushed it on our Shopify app listings. Did two of them, installs are up, listings look sharp as hell now.

She didn’t just tweak some copy and call it a day. She pushed me to finally shoot that new video I’d been avoiding, wrote copy that actually makes sense, and basically creative directed my designer through the whole screenshot redesign. Gave them examples, specific feedback, multiple rounds of revisions. The works.

Should’ve hired her months ago. If your app listings suck and you know it, just hire Deb and move on with your life.

Kurt Elster, Ethercycle

In a short amount of time, she gave me crucial tips that would have taken months, if not years, to find out on my own. Since then, I have seen results with Shopify App Store Ads, which is a channel I thought I would never be able to use.

Tobechukwu Osakwe, Regios Software

Deb has been instrumental in our growth this year! We wanted to leverage app store ads as a growth channel this year. So we started working closely with Deb early in Jan 2025.

In the last 6 months, she did a great job in scaling up RoI along with spend. We get monthly reports and summaries, and she takes the time to chat with us about what we should be thinking about next.

Most importantly to me, Deb doesn't try to over or undersell anything. She's honest and if there's something we shouldn't be worried about, she'll just say it so.

I highly recommend chatting or working with her on your apps.

Sandesh, Artos Software

Who We Are For

We’re for Shopify Apps. Period.
We work exclusively with Shopify Partners building apps for Shopify merchants—no exceptions. This focus means we understand your challenges, your audience, and how to help you grow in a crowded marketplace.

We’re not just a service provider—we’re a strategic partner. That means we bring our expertise to the table and ask you to bring your trust. We’ll handle the marketing; you keep building an amazing product.

We do ask for one thing: that you’re engaged, responsive, and ready to collaborate. Great results come from great communication.

If that sounds like you, let’s talk.

Let's Chat!

Join The App Collective Newsletter

Sign Up Today!