For Shopify app founders who want more of the right merchants finding their app, App Store Optimization that sharpens your positioning, keywords, and listing copy, plus your image gallery story, so your app is easier to understand and easier to choose. Better discoverability means you show up more often in search and Sidekick prompts, and the merchants who land on your listing are more likely to install and subscribe. We map your category and competitor landscape, build a keyword and prompt strategy, rewrite your listing to match merchant intent, and align titles, subtitles, and image gallery messaging to drive installs and subscriptions.
We Specialize In
Shopify App Store Optimization
Shopify Ads Management
We run high-performing ads inside the Shopify App Store, where merchants are already searching for solutions like yours.
From smart keyword targeting to optimizions that turn into revenue, we handle every part of your Shopify Ads strategy to boost visibility, drive installs, and optimize for profitability and revenue.
What you get:
– Keyword strategy that targets the right merchants
– Optimized ad campaigns
– Ongoing testing and performance tweaks
– Monthly reporting on profitability
Marketing Strategy
Just like most things in life getting the foundation down is such an incredibly powerful part of the overall marketing mix. We'll start with a marketing audit to review your program to discover wins and areas of opportunity that we could easily start working on. Our team will provide actionable insights to drive results. We can consult with you on a weekly-monthly basis to drive the strategy forward.
If you have your own in-house team to execute on the ideas, we will partner up as an extension of that team to aid in your success.
Email Marketing
Email marketing is one of the most important aspects of a Shopify apps marketing program. Our team can help create the content for the welcome series, abandoned cart series, retention series including customer win back series, along with in app messages to keep your customers informed of the apps highlights and updates.
If your app already has all of this set up and want an audit reviewing everything, we can do that, too! Contact us to set up a chat!
Content Marketing
We craft content strategies and production that turns your app’s features into merchant friendly stories that get found and convert. This includes a clear content plan tied to your acquisition goals, plus done for you blog writing and video script writing. For blogs, we focus on search driven topics merchants actually type, with tight structure and keywords that match intent. For video, we build scripts that hook fast, explain the value in plain language, and get discovered on YouTube and Google for installs.
Don't see what you are looking for listed above? We work with you on a consulting basis as well. Sometimes your needs are just for strategic guidance. Book a one hour pick my brain consulting session below! Or Contact us to discuss your specific needs.
Join The App Collective Newsletter
The App Collective is a weekly newsletter dedicated to Shopify app marketing professionals. Curated by industry insider Deborah Mecca, each issue delivers practical strategies, insights, and inspiration to help app founders and marketers grow smarter and faster in the Shopify ecosystem. From deep dives on launch tactics to expert takes on app store optimization and retention, The App Collective is your go-to resource for staying ahead in a competitive marketplace.