About Me

I'm a marketing leader with success in helping Shopify apps acquire and retain customers through storytelling, content marketing, Shopify ads, SEO, email marketing, and partnerships. With over twenty years of experience in sales and marketing with nine years of experience working within the Shopify ecosystem, I have become an industry leader in the strategy of successful marketing campaigns. I have been a reoccurring contributor to industry-leading content through speaking on podcasts or industry events and written pieces. You can find my X account for useful tips.

I studied Advertising at the University of Central Florida and have a Bachelor of Science degree in Business Administration with a major in Marketing from Florida Atlantic University.

Over the past ten years, I have worked within the entire Shopify ecosystem allowing me to have 360 degree view of the landscape from partner to merchant and merchant to partner. I've worked directly with partners ranging from app developers, web development agencies, and a top paid social agency that manages paid social campaigns for some of the best DTC brands in the world. For five years, I oversaw the design process that was a leading performance marketing agency for some of the best performing ad trends in the industry. I have worked with dozens of Shopify apps and look forward to continued success in SaaS marketing.